Steve Affat

New York, NY

Microsoft

Account Manager

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Summary

I've been working in the gaming industry for the past 2 years with Massive Inc, located in New York, NY. I've been core gamer for as long as I can remember. My interests include video games in all aspects. However, I am especially interested in the the emerging media platforms of Microsoft Xbox and Sony Playstation and mobile. Other interests include sports, travel, movie/video game scores, and following social networking trends.

Experience

Microsoft, Massive Inc.
Senior Account Manager
•   Evangelized Dynamic In-Game Advertising and executed all post sales processes in the Eastern, Southern US as well as Canadian regions
•   Led HD video capture initiative, resulting in campaign budget increases of up to 300% for Warner Bros.
•   Evaluated product development opportunities with top-tier publishers including Activision, Electronic Arts and Ubisoft, resulting in additional client solutions
•   Leveraged deep understanding of the gaming landscape in order to respond to proposals utilizing campaign parameters and relevant video game titles
•   Prepared and presented pitch decks, budgets and strategic presentations including industry overviews and cross-platform campaigns
•   Developed and managed tools to streamline internal processes resulting in efficient campaign management.
•   Maintained agency clients including, but not limited to, Sprite, Warner Bros., McDonald’s and Unilever


DRAFTFCB
Digital Media Planner
•   Planned and executed media strategies targeted to teens for the ONDCP brands testing new interactive platforms and technologies, with a focus on gaming and entertainment
•   Assisted heavily in ad implementation and trafficking process across multiple digital partners, and pushed for cross platform opportunities