CafeMom Partners With Arkadium

While back-to-school season traditionally marks the time when moms share the common stresses of homework, after school activities, nutrition and illness, this year it also marks a time for games. CafeMom announced today that it has partnered with Arkadium, a game solutions developer, to launch a new games area on its site.

The games section features more than 20 new casual games including card, puzzle, arcade, word, strategy, a sponsored game with Clorox and Latte Land. Additional games and sponsorship opportunities will continue to launch throughout the year.

“In our recent Digital Mom research study with Razorfish, we confirmed that more than half of moms are playing games regularly.” said Paul Bannister, EVP, CafeMom.com. “Those are the same women spending time on our site.”

Studies continue to show that women make up one of the largest markets for casual games, using games to relieve stress, relax and escape from the challenges of everyday life. eMarketer reported that more than 27 million U.S. female Internet users (ages 25-64) visited online gaming sites in August 2008 and nearly 3 out of 4 (74.6 percent) mom gamers play at least several times a week.

“With the launch of games on CafeMom, Arkadium is now the largest provider of casual games to sites targeting women,” said Jessica Rovello, co-founder and president of Arkadium. “Being a mom, I understand how little time mothers often have for themselves.  Games provide a fun escape packed into a few minutes - perfect for the busy women on CafeMom.”